A fundraising campaign is the key to reaching your fundraising goals. Lasting between 18 months and 5 years, depending on the scope of the development projects, a fundraising campaign lets you raise philanthropic funding with large donors: businesses, foundations, and large private philanthropists.
Steps of an international fundraising campaign
- Develop solicitation, communications, marketing, acknowledgement, and loyalty plans.
- Establish a development office and its administrative structure.
- Recruit members for a campaign committee made up of top volunteers and spokespersons.
- Create a steering committee.
- Design the campaign's brand image as well as the communications tools.
- Develop marketing management software for the campaign.
- Search for prospective donors and draw up a list that describes their characteristics.
- Solicit potential donors and raise donations.
- Follow-up with donors and develop their loyalty.
Philanthrôpia is here to help you
We offer two types of support during your fundraising campaign: coaching and partnership. The type of support that best suits your needs depends on:
- The capacity of your organisation's staff to carry out fundraising activities
- The geographic scope of campaign activities
- The desired fundraising objective
Coaching
A senior consultant assists your organisation's development managers in each fundraising step. He/she gives advice to managers, from the strategic development of the campaign, to soliciting potential donors.
Partnership
We make fundraising experts available to you and recruit the most competent team to achieve your goals. We can also manage the operations, as well as the communications, marketing, legal, and tax consulting expenses associated with the fundraising campaign. This management involves a unique, highly advantageous financial partnership that allows you to launch your campaign without having to bear the costs.
Once you have achieved your goals at the end of the campaign, we ensure that you have developed leading-edge skills. During your subsequent campaigns, you will thus be able to nurture your relationship with donors, and increase your development and partnership capacities.
Your organisation is master of its own development
Your organisation is the key player in its fundraising campaign. Only your organisation, through the understanding of its administrative machinery and the involvement of its staff, can convince donors of the relevance and necessity of its projects. No matter what the scope of your cause is, you alone are able to present, promote, defend, mobilise, and coordinate your forces in order to solicit large donors.
These large donors represent less than 10% of donors but between 90% and 95% of the amounts raised. This requires an individualised solicitation method using customised communications and marketing tools. That is why we prepare your meetings with prospective donors using the appropriate method. We then follow-up the presentations and prepare the partnership files.
Other services:
Contact us to find out more about our services and how we can help you achieve your fundraising goals.