Higher education is our leading sector. We draw on our specialised skills during fundraising campaigns for:
- Universities
- Business schools
- Engineering schools
University funding issues
Today, most universities and large schools are facing international competition. To achieve or maintain a critical mass that allows them to develop large-scale projects (new buildings, international visibility, etc.) and to attract an increasing number of foreign students and internationally renowned professors and researchers, higher education institutions can no longer rely solely on public subsidies.
Solutions to increase funding for higher education
To increase their funding, higher education institutions can:
- Turn to private funding (patronage)
- Raise student tuition fees
- Create continuing education programmes
- Seek funding for their leading-edge research
- Establish an active development policy
As an additional source of funding, philanthropy offers great development and growth potential for higher education institutions. This funding approach is still underused, especially in Europe, and it is likely to become increasingly popular.
Assets of the education sector in philanthropic funding
The education sector has unquestionable advantages when it comes to philanthropic funding. For example, it benefits from a large, greatly diversified network of donors, such as former students, foundations, societies, professors, researchers, etc.
The majority of prospective donors are from this sector. Therefore, they realize that the cost of a quality education is minimal when measured against the long-term benefits for the student. Education has become a priority issue, a "great cause" upon which the socio-economic development of a society depends, and for which donors would like to take action.
How universities and schools can develop fundraising
- Establish a long-term relationship with former students.
- Create an up-to-date graduate database.
- Develop close ties and build relationships with businesses and other institutions.
- Involve all the parties in the development process.
- Promote a culture that is conducive to philanthropy and set the pace.
- Professionalise the management of fundraising campaigns.
- Design customised communications tools to better solicit donors.
- Invest the money needed to implement effective campaigns.
Please consult our list of SERVICES to find out more about how to fund your educational mission.